FOCUS ON WHAT YOU LOVE

Fer Juaristi - Focus on what you love (México) from David Corrochano on Vimeo.

Focus on what you love - John Branch (Raleigh) from David Corrochano on Vimeo.

Focus on what you love - Susan Stripling (Brooklyn) from David Corrochano on Vimeo.

The story

Imagen is a third party software AI-powered photo editing solution for AdobeLightroom Classic that learns your personal style. The idea was to show where professional photographers spend their free time now they have improved their workflow thanks to the software. Filmed in ten days travelling to New York, North Caroline, New Jersey and Mexico with the brand ambassadors Fer Juaristi, Susan Stripling, John Branch IV and Charmi Patel-Peña.

Credits

Client: IMAGEN
Creative idea: Zoe Goldsmith
Director & editor: David Corrochano
Second camera/photographer: Daniel Simón
Graphic design: Natalia Torres
Locations: New York, North Caroline, New Jersey, Mexico